The festival''s first edition, themed Hà Nội Jazz – Borderless Melody, will be held in several of the capital''s cultural spaces from September 17 to 19.
Rather than choosing a destination first, many travellers now plan their trips around concerts and music festivals, turning music tourism from a niche trend into a powerful driver of travel demand across Southeast Asia.
Music tourism has become a growing trend, with Vietnamese travellers prioritising travel anchored by significant cultural events, including live music festivals and concerts, tourism service platform Booking.com said.
